ABOUT

 

VISION / MISSION

Crisp’s vision is to use mobile technology to bring consumers and brands more closely together.

Our belief is that better ad technology, combined with creativity, agility and accountability are what’s required to achieve this vision. This is what Crisp has become know for widely over the past decade-plus. This is the basis of the industry’s first mobile shopper activation platform, Crisp MoCA, which enables the targeting, building, serving and granular measurement of richer, more activating mobile ad formats and experiences. This is the basis of the development of the mobile ad formats themselves, which are inspired by performance data and specific customer mobile activation needs and applications.

As mobile increasingly becomes the screen of choice for consumers — the screen that’s the new and enduring point of purchase — Crisp is the company that more closely and valuably connects advertisers and consumers to each other.

HISTORY

MANAGEMENT TEAM

  • Jason Young
    Jason Young
    Chief Executive Officer
  • Xavier facon
    Xavier facon
    Chief Technical Officer, Founder
  • Tom Jones
    Tom Jones
    Chief Revenue Officer
  • Stacey Hafers
    Stacey Hafers
    Chief Financial Officer
  • Steve Sutton
    Steve Sutton
    SVP Operations
  • Jim Selden
    Jim Selden
    SVP of Marketing
  • Balaji Ravindran
    Balaji Ravindran
    VP of Product Management
  • Rosalind Tan
    Rosalind Tan
    VP, General Manager, APAC (Crisp Singapore)
Jason Young
Chief Executive Officer

Jason is a 20-year media industry veteran at the forefront of the digital advertising market in the U.S. Jason joined Crisp in December 2011, as part of the company’s acquisition of Smart Device Media, a premium mobile ad network, where Young was CEO. Prior to founding Smart Device Media, Jason spent nearly two decades with technology media titan Ziff Davis, the last three as CEO. At Ziff Davis, Jason helped craft and execute the strategies that transformed market-leading brands like PC Magazine from print to digital distribution.
With expertise in emerging digital advertising trends, Jason has lent his vision as a leader in key industry organizations like American Business Media, Interactive Advertising Bureau, and Google Publisher Advisory Committee. Jason resides in Larchmont, NY with his wife Melissa and three children.

Xavier facon
Chief Technical Officer, Founder

Xavier Facon leads product development and directs the technical strategy of Crisp. He is a mobile software veteran and ad tech disruptor who has continually improved technology and standards to make it easier to deliver mobile media. In the early days of Crisp, Xavier developed platforms for deploying some of the first mobile applications and mobile sites for major U.S. media brands such as CNN, AT&T, ESPN, NBC, Time, AP, and hundreds more. Based on his experience in mobile content delivery, Xavier began in 2008 to build an HTML5-based, advertising technology platform called Crisp Engage, which is now used all over the world to develop world class advertising creative on iOS and Android devices.
Xavier’s interest in moving the mobile industry forward has influenced a wide network of software developers. He co-founded the Micro Java Network in 2000, a global R&D community for mobile app development, and ORMMA (Open Rich Media for Mobile Advertising) in 2010. ORMMA is an open-source community, which evolved the premise of ad standards from display size to ad functionality. This laid the groundwork for the IAB MRAID standard API for delivering HTML5 ads into native applications. Xavier writes regularly on the state of mobile advertising and best practices, and holds degrees in Computer Science and Business Management from his country of origin, Belgium.

Tom Jones
Chief Revenue Officer

Joining Crisp from Smart Device Media, Tom Jones is a 22 year media veteran who spent the bulk of his career in interactive. An expert in driving the global monetization, operations, and strategy for digital businesses, Tom has held key executive positions at CBS Interactive, CNET, ZDNet, and Ziff Davis. Tom has been an industry leader in defining and creating new products and revenue models for leading sites like CBS Sports, March Madness on Demand, CNET and Gamespot. The sites in Tom’s portfolio have been consistently recognized with industry awards including Webby, Forbes, and Eppy. Tom resides in Newport Beach, CA with his wife Terri and four kids.

Stacey Hafers
Chief Financial Officer

Stacey Hafers is an experienced finance and media professional with over 20 years of finance, and 15 years of media experience. Stacey joined Crisp in 2013 from Vibrant Media, where she held the position of SVP, Finance. Stacey is responsible for financial management, reporting and analysis, systems compliance and processes, and improved reporting capabilities.

Stacey has also held positions at Village Voice Media, Walker Digital Media, and OSI Corporation. A licensed CPA, Stacey holds an MBA from Sykes College of Business at the University of Tampa, and a BS in Accounting and Finance from the University of Tampa. Stacey lives in New York with her husband, James, and dog Riley.

Steve Sutton
SVP Operations

Steve Sutton brings over 22 years of media experience to Crisp. Prior to Crisp, Steve spend time as a digital media consultant, focusing on mobile product development for a large B2B publisher; market analysis and business development for an Australian mobile platform company; paid content strategy and pricing for a large digital/print publisher; KPI development and organizational change guidance and management for a midsize B2B publisher. Also, he served as VP Operations for a startup Web publisher, responsible for 3D party monetization, ad ops, and SEO.
Prior to that, Steve was COO of Ziff Davis Media, overseeing engineering, content, audience development, ad ops, 3D party monetization, and PC Magazine in print, digital, and mobile platforms. Steve was part of the senior management team that built the digital side of the business, with leadership roles in audience development and business development.
Steve has a degree in mathematics from Cornell University, and lives in white bread Glen Ridge, NJ with his wife and three 17-year-old daughters, three dogs and two cats. When not on the injury list, he enjoys triathlons, running, and the outdoors.

Jim Selden
SVP of Marketing

With over 15 years of digital media experience, Jim is a proven leader in digital marketing, including sales development, ad product creation, public relations and team building. Jim helped to open and run InfoSeek’s NY digital sales offices in 1996, served as Marketing Director for Walt Disney Internet’s GO.com, and as an Executive Director for AOL. For the past eight years, Jim managed and led Ziff Davis’ digital marketing group, most recently as VP, Marketing and Ad Operations. With Ziff Davis’ team, he helped to grow the company’s digital business and ultimately transform it to an all-digital platform. Jim resides in Fairfield, CT with his wife Jessica, and three boys.

Balaji Ravindran
VP of Product Management

Balaji brings to Crisp over 16 years of experience in the Internet industry and a zeal for innovation. Before coming to Crisp, Balaji ran product management and the strategic partnerships team at Intuit. At Nielsen, he rapidly expanded Online Platform and products to various emerging markets and scaled the Global Marketing Solutions products.

Prior to Nielsen, he launched cutting-edge products for the world’s second largest contextual advertising platform, Yahoo! He then led listings and monetization products for Yahoo! HotJobs. Balaji has a Master’s degree in Engineering Management from University of New Orleans, an undergrad in Civil Engineering from Bangalore University, and Executive Certificates in Leadership from Kellogg School of Management. As well as the accomplishment of winning several awards for innovation and has 7 granted patents.

Rosalind Tan
VP, General Manager, APAC (Crisp Singapore)

Rosalind Tan joined Crisp in 2011 to manage and lead new business development in the APAC region.  With over twenty years of proven results with multinational companies and startups, Rosalind has the perspective to drive business growth for Crisp from its Singapore base.
Prior to joining Crisp, Rosalind spent 10 years as Publisher and VP, Custom Publishing at Internet.com in the United States. Her clients included Fortune 100 technology companies, top media and advertising agencies.  She relocated to Singapore in 2009 to lead the expansion of Internet.com, and later started a media company creating digital advertising solutions for premium brands.
Rosalind has an MBA from Shidler College of Business, University of Hawaii, with an emphasis on Organizational Development and International Business.  She sits on the Board of Directors Alumni Group.

BOARD OF DIRECTORS

A diverse Board of Directors governs Crisp, with experience managing companies through successful exits and making meaningful contributions to companies in the advertising, mobile, and technology sectors.

  • Derek Pilling
    Derek Pilling
  • Bahnson Stanley
    Bahnson Stanley
  • Doug Holladay
    Doug Holladay
  • Joe Fiveash
    Joe Fiveash
Derek Pilling

Mr. Pilling joined Meritage in 2003, bringing seven years of experience as an operating executive at NetLibrary, a venture-backed digital media company, and as an investment banker with The Wallach Company. Mr. Pilling earned a degree in Business and Finance from Indiana University and an MBA from Kellogg at Northwestern University.

Bahnson Stanley

Bahnson is a partner in the Atlanta firm Ellis, McQuary & Stanley, an active investor in early stage companies.  He currently is a director of Crisp, Pinnacle Medical Solutions, Social 123 and Wheego Electric Cars.  He served as lead director and a member of the Audit, Compensation, Governance and Special Committees of Outdoor Channel Holdings for nine years, culminating in its sale in 2013.  Bahnson worked at Landmark Communications from 1980-85 and 1991-2004 in many roles, including as a founding executive of Weather Channel and Travel Channel and a founding director of Food Network.  He was a founding director of Everything’s a Dollar, now known as Dollar Tree.  He was an investment banker with Scott & Stringfellow and a newspaper publisher with Worrell Newspapers.  A native of Virginia, he received his BA from Duke University and his MBA from University of Virginia.

Doug Holladay

Mr. Holladay has more than 35 years of experience in building successful companies in the communications industry. He joined Meritage Funds in 2004 and currently serves as a director of Meritage portfolio company Crisp. Previously, Mr. Holladay was a venture partner with Columbia Capital. He founded Digital Television Services, which was acquired by Pegasus Communications in 1998. Prior to DTS, he served as President of Sterling Cellular, a consolidator of rural cellular systems. Early in his career, Mr. Holladay was a founding executive of The Weather Channel.

Joe Fiveash

Joe was most recently the EVP/GM of The Weather Channel Interactive, with overall responsibility for the Web, mobile and interactive television platforms.  During his tenure weather.com grew to over 40 million unique visitors/month, mobile web grew to 20 million UV/mo, and nearly 15 million people downloaded a Weather Channel mobile application.  Prior to his 11 years at The Weather Channel (TWC), Joe worked in several startup and corporate development roles for Landmark Communications, the former parent of TWC.  He was the first salesperson at their first Internet company (InfiNet) in 1994, and later became their VP Product Development.  He also started and ran an online car auction (CarScene.com) for them in 1998, which was sold to Trader Publishing after the launch of EBay Motors.

INVESTORS

  • EDBI (EDB Investments)
    EDBI (EDB Investments)
  • Intel Capital
    Intel Capital
  • Meritage Funds
    Meritage Funds
EDBI (EDB Investments)

EDBI (EDB Investments) is a leading strategic investment firm headquartered in Singapore with a worldwide presence investing to drive growth opportunities within the knowledge and innovation-intensive sectors of Biomedical Sciences, Clean Technologies, Internet & Digital Media, as well as other strategic industry clusters with commercial potential. As a value adding investor, EDBI creates sustainable and synergistic partnerships with its portfolio companies, leveraging on its broad network of resources and experience to facilitate the companies’ organic growth in Asia and the world, through their operations in Singapore.

Intel Capital

Intel’s global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9 billion in over 1,000 companies in 46 countries.

Meritage Funds

Founded in 1998, Meritage Funds is a Denver-based manager of private investment funds. The Meritage Team is a unique blend of investment and operating talent.  We contribute both capital and expertise to every investment that we make, working as a partner with entrepreneurs to accelerate the growth of their businesses.  We invest in companies that leverage connectivity to offer services that enable communications, deliver content, or facilitate commerce.  In total, Meritage Funds manages three investment funds representing more than $600 million in committed capital.

CAREERS

Crisp is looking for the best and brightest.