Crisp Voices Blog
Over 1 Billion Served
16 Mar 2012 - Jim Selden
We are proud to announce that Crisp hit two milestones this week. The first was the launch of our first rich media campaign in APAC with Singapore's Health Promotion Board's "Lose to Win" campaign running on Yahoo! properties. And today we passed 1 billion rich media mobile advertising impressions served through Crisp Engage since our self-service platform launched in 2010.
Crisp matches premium, contextually-relevant and highly measurable advertising campaigns to premium media channels across all devices, web browsers, and app platforms, making it easy for agencies and publishers to build, serve, and track mobile rich media campaigns. To learn more about Crisp Engage, visit www.crispmedia.com/content/crisp-engage.
Crisp Recognized by IAB in Mobile Rising Stars Competition and Service Excellence Award
28 Feb 2012 - Tamara GruberThere has been a lot of news coming out of the IAB Annual Leadership Conference this week. On Monday, Crisp Media's Nathan Carver was awarded the IAB Service Excellence Award for his contribution to the IAB's Mobile Rich-media Ad Interface Definitions (MRAID) project. We congratulate Nathan and thank him for his tireless efforts to move the industry forward through the development of industry standards.
The MRAID project was developed to define a common API for mobile rich media ads that run in mobile apps, which is an offshoot of Crisp's leadership in the creation of the Open Rich Media for Mobile Advertising (ORMMA) standards, which were ultimately incorporated into the MRAID standards.
We are also thrilled to say that the IAB has selected Adhesion and Capsize as winners of its Mobile Rising Stars competition. Out of more than 60 entries, the Adhesion banner was named a winning ad product concept. Crisp also won with the Capsize format in the Full Page category of the competition.
Adhesion is a persistent, above-the-fold, overlay ad placement for smartphones and tablets that outperform standard banners by more than 2 to 1. Capsize eliminates the need for multiple creative sizes, and maintains the beauty of the ad in both portrait and landscape views. Capsize uses a background image design that is safe for both portrait and landscape cropping, and leverages CSS to automatically adjust the width and height of the foreground elements without any flickering or reloading that could degrade the user experience.
In total, five Mobile Rising Stars Ad Concepts have been named winners. The IAB Rising Stars will now be evaluated in the marketplace based on consumer and business adoption, and the new IAB standard ad units will be graduated in the first quarter of 2013 to official IAB Standard Ad Unit status.
Happy Holidays! We are giving away an iPad 3 to celebrate
21 Dec 2011 - Tom LimongelloThe team at Crisp would like to wish you a lovely holiday and a very happy New Year! In the spirit of giving, and a love of all things mobile, we are offering you a chance to win an iPad 3! (Yes, we know the iPad 3 isn't out yet, but imagine, you could be one of the first to get it!) To enter, just check out our mobile holiday ad on your smartphone and enter your email for a chance to win.
May your snow this season be as easily wiped away and may all Yetis you encounter be friendly.
Happy Holidays!!
-The Crisp Team
Ad of the Week: Sherlock Holmes 2
12 Dec 2011 -Crisp has a new entertainment campaign now running on the Yahoo UK mobile website for iPhone and Android phones. The ad begins with an animated banner, and once expanded the panel offers four ways to interact with Sherlock Holmes 2: A Game of Shadows. First, users can swipe to change characters from Holmes (Robert Downey, Jr.) to Watson (Jude Law). In addition, they can tap to watch the new trailer or to visit the Facebook fan page and Twitter account.
"What one man can invent another can discover." - Sherlock Holmes, The Adventure of the Dancing Men
Ad of the Week: AMEX Delta
7 Dec 2011 -We'd like to share a new campaign that is currently running on iPhone and Android phones. This ad from Digitas for the AMEX Delta card features animation, a tile puzzle game, tap to video, and tap to microsite to encourage mobile users to "Find a Solution to Easier Travel."
AMEX reinforces its message of easier travel through a tricky tile puzzle. Users shift the tiles around to solve the image of a smart AMEX traveler, or can tap the AMEX Delta card for an instant solution. Once the puzzle is solved, a new panel showcases a few of the benefits of using AMEX to fly with Delta. Users can opt to learn more by tapping to a video or visiting the AMEX mobile website.
Good luck puzzle solving!
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- Over 1 Billion Served
- Crisp Recognized by IAB in Mobile Rising Stars Competition and Service Excellence Award
- Happy Holidays! We are giving away an iPad 3 to celebrate
- Ad of the Week: Sherlock Holmes 2
- Ad of the Week: AMEX Delta
- Singapore Flyer
- Make your Mobile Ads Unforgettable with Add to Calendar
- Make your Mobile Ads More Social with Crisp Birdfeed
- Ad of the Week: Hitachi
- Ad of the Week: HP ePrint
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