Mobile Web Pronounced Dead Again!
If we only look at the last year, mobile web has died many deaths, if we look back to 2000 it has probably died more than Kenny from South Park. Here lies WAP (WAP is dead), and here's mobile web killed with the iPhone, oh, and here is when mobile applications died a couple of months ago, and here's someone writing that those deaths should make way for RIA on mobile . And here it is again,the CEO of Mowser says it's over via ReadWriteWeb. It's really easy to say anything mobile is dead. Philosophically, anything that is ad-supported does not exist until you can hear the sound of more than one media buyer clicking. Jermaine from Flight of the Conchords might say "Be more constructive with your feedback." The iPhone's Safari browser is here, but the mobile web still exists in a better form then it did previously. For some reason bloggers see the need to mark each evolution in mobile web as a death. Looked at from a blogger's perspective, mobile web is a cat that dies as each markup language ceases to be the bleeding edge - wml, chtml, xhtml, etc. So do we listen to the CEO of Mowser say that the Mobile Web is a black hole that we need to escape from? Before we do that, for one moment let us honor John Wheeler today by correctly characterizing the properties of a black hole. Is it also true that there's no value in mobile as a channel for distributing music? That's what I'd think if I believed the following a recent study covered on MocoNews. After reading this I imagined a fake steve jobs post where Will Ferrell's Mugatu from Zoolander is saying 'I feel like I'm taking crazy pills!' as he downloads 'Relax' onto his iPhone and browses for piano-key neckties to cool himself down. I think what's important here is to balance the volume of opportunities when discussing mobile content and mobile marketing then just to marvel at the crashing sound when MVNOs or other mobile focused-businesses fall into the seeming black abyss. If your content cannot escape or exist outside the mobile phone, then it is not the fault of the marketing channels like the mobile web or mobile homescreen. Mobile has channels (text, email, web, homescreen) and those channels are opportunities and should not be attributed to the cause of death of a business. Here's the company line: in 2008 it's still about no mobile phone left behind. Us cool cats with iPhones can lead the charge into deeper content discovery on mobile phones but we are not the only people who carry phones, and increasingly we are not the only ones who access the browser. And all this talk of no activity on the mobile web--just as the greatest mobile web revolution is beginning.
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