Recently, I wrote an article for Mobile Marketer about the best practices for placing content and ads on the mobile Internet. I’m asked this all the time and thought the best way for me to explain it is to break down all the variables for publishers and advertisers.

Publishers, for example, should first approach their endeavor from the consumer’s point of view. Advertisers should first educate themselves with the rules of different phone carriers. But there are so many other things to consider! Check out the article for all my tips and leave some comments here or on Mobile Marketer with your thoughts and suggestions.

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