We recently released the 2^nd edition of the Crisp Wireless Index, showing mobile web traffic trends across our Mobile Publisher Network for Q2 2008. Of the many findings outlined in the report, we see mobile web traffic growing 29.4 percent across the network, with more and more traffic coming from “off-deck” vs. via the carrier decks.

While traffic driven by search continued to grow to 9.45 percent, nearly a third of all searches are for the brand or site name. However, local news, autos, and sports generate the highest amount of traffic from mobile search.

This issue of the report adds new data about the time of day and day of week mobile web usage by category. Similar to online, women and youth are more likely to surf the mobile web late at night. However, whereas online news sites see the most traffic in the morning, lunch, and afternoon rush, mobile news sites see steady traffic throughout the day, eliminating day part separations.

The top mobile search term(s) in Q2 2008 was movies or movie listings. Not surprising, especially considering how the Direct Marketing Association recently reported that buyers of entertainment/music/video products were the most likely to respond to mobile offers – showing a clear interest in entertainment content and information on-the-go.

To receive the full report, register online at http://www.crispwireless.com/analytics/register.