Crisp Voices Blog

Hunker Down or Double Down? Making a case for mobile advertising in a down economy.

16 Dec 2008 - Michael Weaver

With all the doom and gloom news about the economy, many are predicting that 2009 will NOT be a good year for mobile advertising. However, in a recent article in MediaPost's Online Media Daily, I make the case that it is not time to hunker down -- but rather double down when it comes to mobile advertising. Mobile is ubiquitous, uncluttered, direct-response oriented, measurable, and effective. You don't have to be a gambler to see the advantages here. Not convinced? Read the full article and leave your comments here or over at Mediapost.com. I want to hear about your mobile advertising outlook for 2009. Will you hunker down or double down?

Comments

Not only is mobile advertising response oriented,

18 Dec 2008 — David (not verified)

but the end user's texting thumb is just a pulse away from an impulse purchase of anything from a ringtone to a new application to a new book or even an ebay item. Your intuition is spot on here. Mobile advertising will not only persevere, it will probably grow. While people might let the mortgage or the light bill slip, I do not believe anyone remembers how they ever functioned without a cellphone these days, so it would seem that people are less inclined to fall behind on their wireless phone bill, therefor ensuring the endurance of mobile advertising.