Are you a publisher whose mobile website has a very targeted, loyal audience but gets relatively modest traffic?  If your mobile site receives under five million page views per month, the site sponsorship is your best move.  Even higher-trafficked sites can utilize sponsorships of site sections.

A mobile website sponsorship can provide a much more impactful brand experience than any level of banner ad buys.  At Crisp, we work with publishers and advertisers to create a very custom experience.  This includes skinning the site in the sponsor’s colors, creating fixed placement ad units, and offering “brought to you by” branding.  Combine these with some of Crisp’s rich media ad units such as the home page takeover or location-aware banners ads and you can offer an advertiser something really interesting in mobile.

We recently worked with Fast Company to create a mobile site sponsorship package for Lexus to promote its Lexus IS Convertible.  Fast Company readers are savvy professionals with a passion for technology and design.  Lexus was able to tap into this audience through an exclusive site sponsorship that included a full-screen, homepage takeover ad unit, expandable ads and integration of the Lexus logo and colors into the mobile site design. The campaign performed very well, including a >10 percent click-thru rate (CTR) on the homepage ad.

So don’t relegate your inventory to ad networks for measly CPM rates.  Talk to Crisp about how we can help you create mobile ad sponsorship packages to maximize your mobile revenue and offer your advertisers lasting value.