Around this time of year you read a lot of posts about what the new year will bring.  So we’ve taken out our crystal ball and here are our Top 5 Predictions for Mobile Advertising in 2010:

1. Android market share will reach 20% of the U.S. smartphone market.  With iPhone, Android, and BlackBerry each having significant market share, advertisers will focus all their attention on smartphones in the U.S.
2. Mobile commerce through apps and ads will become more commonplace as advertisers look to drive ROI and provide a direct link to sales.
3. Mobile video advertising will gain traction as now over 90 percent of phones support video.
4. Advertisers will require more than impressions and CTR when it comes to measuring the effectiveness of their mobile advertising.
5. Augmented reality apps and 2D tag technology will begin to play a role in mobile advertising.