Sprint has brought back the low-priced unlimited plan and is using mobile advertising to roll it out.  In order to reach their target market, Sprint teamed up with Crisp Wireless and Hearst Magazine Digital Media’s Women network to create a mobile campaign that would get people talking. 

 

Sprint’s campaign ran on a variety of mobile sites from the Hearst network including, Marie Claire, Real Beauty, House Beautiful, Redbook, Cosmopolitan, Good Housekeeping, and Harper's Bazaar. The campaign featured two different ad executions, including Crisp's exclusive Adhesion fixed placement.  The banners promoted the $69.99 unlimited plan and allowed consumers to expand the ad unit.   Consumers who chose to “learn more” were taken to a specialized landing page from Sprint’s mobile site to explore phones, mobile broadband, and their unique “Any Mobile, Anytime” offering.

 

Through this campaign, Sprint was able to measure the number and rate of expansions and interactions.