Crisp Voices Blog

Popular Mechanics iPad App Launches with Interactive, Full Screen Ads Powered by Crisp Wireless

13 Jul 2010 - Tamara Gruber

The Popular Mechanics iPad application launched recently featuring full screen rich media ads for Infiniti, Stanley-Bostitch, History Channel’s Ice Road Truckers, Trane, and TakeMeFishing.org. These campaigns include full screen interstitial ads, served between content pages of the Popular Mechanics iPad app. The Crisp-powered rich media creative features multiple interactive hot spots to click for further product details and includes embedded videos that can play in full-screen view.

Watch an example of the Stanley-Bostitch ad for the Anti-Vibe hammer:

Crisp Wireless ad for Stanley in Popular Mechanics iPad app from Crisp Wireless on Vimeo.

The Crisp Mobile Ad Platform enables publishers and agencies to easily create, serve, manage, track and measure mobile rich media advertising campaigns. The platform includes an extensive catalog of rich media formats, mobile ad serving with third party tracking support for publisher-side ad servers, and detailed engagement reporting to track impressions, interactions, conversion events and video play rates and completions. With the launch of these campaigns, Crisp has added iPad support to allow true cross-platform delivery across devices, sites, and apps, making it easier for agencies to utilize creative across a wide variety of devices and content.

Learn more about the Popular Mechanics iPad app: