Crisp has a new entertainment campaign now running on the Yahoo UK mobile website for iPhone and Android phones. The ad begins with an animated banner, and once expanded the panel offers four ways to interact with Sherlock Holmes 2: A Game of Shadows. First, users can swipe to change characters from Holmes (Robert Downey, Jr.) to Watson (Jude Law). In addition, they can tap to watch the new trailer or to visit the Facebook fan page and Twitter account.

"What one man can invent another can discover." - Sherlock Holmes, The Adventure of the Dancing Men