Crisp Voices Blog
Ad of the Week: AMEX Delta
7 Dec 2011 - Caitlin O'Connell
We'd like to share a new campaign that is currently running on iPhone and Android phones. This ad from Digitas for the AMEX Delta card features animation, a tile puzzle game, tap to video, and tap to microsite to encourage mobile users to "Find a Solution to Easier Travel."
AMEX reinforces its message of easier travel through a tricky tile puzzle. Users shift the tiles around to solve the image of a smart AMEX traveler, or can tap the AMEX Delta card for an instant solution. Once the puzzle is solved, a new panel showcases a few of the benefits of using AMEX to fly with Delta. Users can opt to learn more by tapping to a video or visiting the AMEX mobile website.
Good luck puzzle solving!
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