We have always known that users of iPhones are much quicker to update their software than an Android, but this week we’ve seen that trend in the extreme. After reading this Engadget article:
which stated that within 24 hours 15% of all iOS traffic was on iOS 6, we did a check of our own log files to see how that matched up to the number of ad impressions we served to iPhones.
Crisp saw amazing numbers as well. By Friday afternoon we saw roughly 28.7% of traffic on iOS 6. What we did not expect was that 4 days later, Tuesday 9/25 we would see nearly half of all iPhone traffic, or 46.7% would have come from updated iOS 6 devices.
To compare, Android 4.1 Jellybean users only made up 2.5% of all Android smartphone users and Android 4.0 Ice Cream Sandwich which has been on the market for more than 8 months is only up to 19.7% for all Android smartphone ad traffic.
To put this into context, what this means is that iPhone will remain the standard for most cutting edge audience in terms of the types of ad features that can be delivered with broad reach. For example, iOS 6 makes it possible to offer user generated image uploads which we now know could be delivered to nearly half of our iPhone audience. Even if Android creates amazing features in their latest OS versions, we will have to wait nearly a whole year and we still will likely not reach a majority of consumers.
The team at Crisp would like to wish you a lovely holiday and a very happy New Year! In the spirit of giving, and a love of all things mobile, we are offering you a chance to win an iPad 3! (Yes, we know the iPad 3 isn't out yet, but imagine, you could be one of the first to get it!) To enter, just check out our mobile holiday ad on your smartphone and enter your email for a chance to win.
May your snow this season be as easily wiped away and may all Yetis you encounter be friendly.
-The Crisp Team
Crisp is proud to be up and running in Singapore! Last week our CTO, Xavier Facon broke up his schedule to speak to a roomful of coders at hackerspace.sg and the week before we got covered by Willis Wee from Penn-Olson. We are looking forward to a big 2012 led by Rosalind Tan, VP and General Manager of Crisp Media's Singapore office.
Where will you see us next? We will be celebrating with partner Smaato at their new Singapore office next week, then next year on February 2-3 we will attend Penn-Olson's Startup Asia. After that we'll be speaking at the MMA Forum April 23-25. Are we missing anything in Singapore? How about elsewhere in Asia? Let us know!
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