Adhesion

Adhesion is a persistent, above-the fold, overlay ad placement that outperforms standard banners by more than 2 to 1. Adhesion is the perfect springboard for mobile rich media campaigns on smartphones and tablets as ads are kept in view while scrolling vertically up and down the page or when content is pinched and zoomed. Adhesion supports Expandables, Social and Video ad formats, as well as a bevy of interactive ad features.

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Birdfeed

Crisp Birdfeed lets advertisers integrate live Twitter feeds using a brand’s Twitter account or hashtag directly into an Adhesion™ fixed ad placement or Expandable ad format, connecting mobile consumers with the brand community and conversation around the ad or product. A branded panel area surrounds social content, where advertisers can add multiple touch hotspots including Follow buttons.

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Capsize

Capsize eliminates the need for multiple creative sizes and makes sure your ad looks equally beautiful in portrait or landscape. Capsize utilizes a background image design that is safe for both portrait and landscape cropping; and automatically adjusts the width and height of foreground elements without any flickering or reloading that could degrade the user experience. Capsize is available in Interstitials or Expandables.

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Crisp Teaser Video

Crisp Teaser Video™ (CTV) auto-plays short video clips within an Adhesion™ fixed ad placement to capture the eye and encourage consumer engagement. CTV ads can be expanded to feature longer videos or other ad features. CTV ads deliver detailed metrics such as display time and number of video loops played.

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Accelerometer

Crisp ads can utilize the device accelerometer by tilting, turning, or shaking the device to launch animation, change images, or create other custom interactions. Giving consumers something to do with the ad encourages them to engage with the ad and brand, creating a positive brand image and reinforcing your brand messaging.

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Animation

Animated ads are 4.5 times more effective than static banners. Crisp offers full screen animation in Interstitials or Expandables, animated Adhesion banners, animated game play, and other forms of custom animation.

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Calendar

Make your mobile campaign unforgettable with Crisp’s Add to Calendar feature. Ideal for entertainment, retail, and performance advertisers, Add to Calendar enables users to add your big event to their native device calendar, or remind themselves to follow up on your special offer by creating a special reminder.

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Call

Performance advertisers can rouse an immediate direct response with the Call feature. Ideal for direct marketers, advertisers can include a tap-to-call feature into banners, Adhesion™, Expandables, or Interstitials to automatically dial the phone and track calls initiated, calls completed, and amount of time spent on calls.

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Commerce

Direct marketers and performance advertisers can drive purchases directly from a mobile banner, Adhesion™, Expandable, or Interstitial using using the Crisp Commerce feature. Commerce supports Download from AppStore/Marketplace, Purchase on iTunes, or Buy Now from an m-commerce enabled site. Is your content free to consumers? Commerce can support sponsored content, coupons and giveaways too.

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Data Collection

Crisp’s Data Collection feature can be used in Interstitials or Expandables to facilitate polls, quizzes, and contests; or used to collect email or SMS opt-ins and other forms of data collection.

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Gallery

Gallery offers a way to show off product features, showcase sale offerings, or offer character bios. Ideal for car manufacturers, retailers, CPG or fashion, and entertainment advertisers, image galleries can be incorporated into Interstitials or Expandables to improve navigation of several panels worth of mobile content.

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Games

Mini-games can be incorporated into your creative to encourage consumers to spend more time interacting with your brand. Crisp offers a variety of game formats including Puzzle Tiles; Memory Tiles; Shatter, which “breaks” the screen; and Pop, which allows consumers to tap on logos/characters/icons to burst or smash them.

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Hotspots

Touch-activated Hotspots can be used to highlight product features or provide interactive messaging throughout your Expandable or Interstitial ad. When a user taps on a hot spot, the icon will expand into a content or image area, allowing the user to view and scroll content, then tap again to close and move on to another area. Hotspots increase the amount of time a user engages with your ad and your overall interaction rate.

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Locate

Ideal for auto manufacturers, hotels, quick-service restaurants, retailers, and consumer products; Locate can find the nearest dealer, retailer, or location directly from a mobile ad to drive foot traffic. The Crisp Locate feature uses a device’s built-in GPS to present the nearest locations in Google, Mapquest or Bing Maps and provide directions. Crisp also offers the option to find locations by zip code.

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Play Video

Play Video can be placed anywhere and on any Crisp ad format. Play Video launches the device’s native video player to showcase short 60 to 90-second product videos and trailers. With Crisp Play Video ads, you can track your video play rates, percentage watched, display time, and more

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Swipe

Swipe is a touchscreen gesture that is guaranteed to entice users to engage with your ads. Advertisers can use Swipe in many different ways including Swipe-to-Rotate, which allows users to see a full 360° view of products. Swipe-to-Change lets consumers swipe across the screen to change or alter an image or character, while Swipe-to-Erase off gets users to rub the screen to erase or “scratch off” to reveal a new image.

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