crisp

Discover more about Hitachi's environmental solutions as you guide your finger along a dotted path in this touch creative for iPad. Each "step" activates a pop-up offering bite-size information on a specific Hitachi initiative, which you can chose to opt out of and keep going. Once you've swiped through to the end of the road, you can revisit any of the pop-ups you passed along the way or tap for the Hitachi microsite.

This campaign ran in the Bloomberg Businessweek app for iPad as an expandable banner set up as a click-to-web view