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Much like the ePrint service itself, which is centered around convenience with web-connected printers, this campaign for HP offers users the option of scrolling through the entire ad or tapping to whichever panel interests them. The sleek, vertically-oriented creative guides users through the ePrint experience, including a how-to instruction guide, a video of the service in action and a tap-thru gallery of featured HP printers. Finally, the ad allows users to locate their nearest retailer by zip code.