Crisp is the only company to provide unified rich media ad reporting across an entire multi-platform campaign. Our rich media advertising metrics track users across platforms, enabling brands and agencies to track user interaction and conversion throughout the multi-platform campaign.
Crisp's ad reporting provides detailed insight into user engagement, offering a holistic view to measure ROI and brand interaction across the entire campaign.
Advertising Metrics:
- Banner impressions
- Banner interactions/interaction rate
- Banner clicks and CTR
- Panel impressions
- Panel interactions/interaction rate
- Panel CTR
- Adhesion banner display time
- Video play starts
- Video play completion percentage
- Click-to-call rate
- Click-to-call duration period
- Total revenue
- eCPMs
- Conversion event reporting
Crisp offers open APIs to allow developers to incorporate Crisp Ad Tracking into rich media campaigns. To learn more about our APIs, sign up for our developer resources.
To learn more about how to effectively and accurately measure advertising metrics on mobile, read our white paper "Measurement on Mobile," to learn about the unique challenges and solutions.