The Crisp Wireless Mobile Ad Server allows publishers and agencies to serve and manage rich media campaigns, more effectively target users, and receive detailed reporting that can be integrated into existing dashboards. 

Features include:

• Automatic device detection ensuring the right ad size and type is delivered every time
• Multiple targeting capabilities including content, device type, carrier network, and country
• Campaign management services including frequency capping, day parting, and day of week parting
• Flight management
• Delivery capping
• Accept third-party ad tags from any major ad server including DART and ATLAS for integrated reporting