The New Audi A6

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This campaign makes it rain-- on your screen. To showcase the improved intelligent capabilities of the new Audi A6, this animated takeover features a full-screen overlay to a mobile site, beginning with raindrops as the panel fades to black. Then the new A6 rips through the panel, leaving a wake in the rainwater behind it. The final image is of the new Audi A6, with a tap to microsite to learn more.

Advertiser: Audi
Advertiser Category: Auto
Publisher(s): Bloomberg, CNN, CNN Money, ESPN
Creative Agency: AKQA SF
OS/Platform:
  • Smartphone
Ad Formats:
  • Crisp Adhesion Expandables
  • Animated Ads
Ad Features:
  • Animation