REI Winter Sale
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This campaign for REI's Winter Sale ran on The Weather Channel mobile web for iPhone and Android. The ad begins with an animated takeover, in which the temperature drops and snow clouds the screen. Users are invited to interact with the ad by swiping away the snow, revealing the option to visit the REI microsite for winter sales. |
Advertiser: REI Advertiser Category: Retail Publisher(s): The Weather Channel Media Agency: OMD Creative Agency: BBDO |
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