Mobile Advertising Benchmarks |
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Entertainment Industry Mobile Advertising Benchmarks (August 2011) -- This report reviews the Summer Blockbusters of 2011 with respect to usage on iPhone vs. Android, user and advertiser preferences for calls to action such as tap to video, facebook, ticket purchases and downloads, the performance lift of using animation in banners, and the performance of the Adhesion placement over standard banners for rich media mobile advertising campaigns run in Q2 2011 - Q3 2011. |
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Automotive Industry Mobile Advertising Benchmarks (April 2011) -- This report examines industry average interaction rates, expansion rates, engagement rates, and more for rich media mobile advertising campaigns run in Q4 2010 - Q1 2011. |
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Mobile Advertising Case Studies |
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Ford drives mobile ads cross-platform with F-150, Lincoln, Explorer, and Edge campaigns that ran across devices, browser, and apps. |