Scrolling ads are an ideal solution for pharmaceutical companies who want to reach their target consumers on mobile but need to abide by the FDA's disclosure guidelines. These ad units can also be used to provide contest rules, special offer exemptions, and other detailed information within the ad unit.
Starting with a banner, scrolling ads expand or can be served as full screen roadblocks. The ad unit includes the creative and a scrolling text box with pertinent information. After viewing the ad, users can easily respond or skip to continue on to the site content.