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To promote the release of The Smurfs, Sony Pictures ran a pre-expandable rich media ad on Moviefone.com and in the Moviefone App.  A tap on the banner brings up an image of one of the characters, and fans can swipe to switch characters from the cast of the movie.  The ad features the option to purchase tickets from Moviefone, watch the trailer, or "Like" The Smurfs on Facebook.