IBM Smarter Cities Campaign

Copy Video Link

The IBM Smarter Cities campaign won the DPAC Award for Best iPad Campaign in 2010.  To activate the immersive experience, users tilted their iPad and then could "fly" through the city using swipe motions and tap on neighborhoods to learn more.  Each neighborhood featured animation and video to engage and inform the user, allowing them to request more information via a data form.

Advertiser: IBM
Advertiser Category: Technology
Publisher(s): The Wall Street Journal Digital Network
Creative Agency: Ogilvy
OS/Platform:
  • Tablet
Ad Formats:
Ad Features:
  • Animation
  • Video/Audio
  • Accelerometer

Sprint Samsung Epic 4G

Copy Video Link

This campaign used a custom Adhesion Expandable banner featuring animation, which opened into a full screen with a transparent overlay. The user could then swipe through various panels featuring videos. The campaign was targeted to iPhone users to expose them to the features of the new Samsung EPIC Android phone to encourage them to switch platforms and providers.

Advertiser: Sprint
Advertiser Category: Technology
Publisher(s): Yahoo! Mobile
Media Agency: Mindshare NYC
OS/Platform:
  • Smartphone
Ad Formats:
  • Crisp Adhesion Expandables
Ad Features:
  • Animation
  • Video/Audio

ESPN ScoreCenter XL

Copy Video Link

This house ad for ESPN's ScoreCenter XL app is featured as an overlay on ESPN's tablet browser site.  The ad allows users to swipe through various screen shots and tap to download the iPad app from the Apple App Store.  

Advertiser: ESPN
Advertiser Category: Entertainment
Publisher(s): ESPN
OS/Platform:
  • Tablet
Ad Formats:
  • MMA/IAB Expandable
Ad Features:
  • Animation