Diet Mountain Dew Fandewmonium

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Using an animated expandable ad, Diet Mountain Dew asks fans to vote for their favorite flavor -- Voltage or Supernova.  After voting for their fave, they can view results on their microsite. 

Advertiser: Diet Mountain Dew
Advertiser Category: CPG
Publisher(s): ESPN
OS/Platform:
  • Smartphone
Ad Formats:
  • MMA/IAB Expandable
Ad Features:
  • Animation

The Impulse Diaries

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Impulse Body Fragrance used Adhesion Expandable ads on Yahoo! Mobile in the UK to create awareness for The Impulse Diaries Facebook page.  Viewers can tap to expand, then tap to visit their Facebook page and Like the page to discover the latest in the world of music, fashion, and gossip.

Advertiser: Unilever
Advertiser Category: CPG
Publisher(s): Yahoo! Mobile (UK)
OS/Platform:
  • Smartphone
Ad Formats:
  • Crisp Adhesion Expandables
Ad Features:

Pirates of the Caribbean

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 Walt Disney Pictures is on the hunt for Pirate fans with this mobile campaign offering a treasure trove of interactivity.  The ad starts as an animated skull on a transparent overlay and closes into an expandable banner.  From there, fans can tap on the ad to play an interactive skull crushing game, or watch a trailer, visit their Facebook page, or purchase tickets from Fandango.

Advertiser: Walt Disney Pictures
Advertiser Category: Entertainment
Publisher(s): ESPN
Media Agency: Starcom Worldwide
OS/Platform:
  • Smartphone
Ad Formats:
  • MMA/IAB Expandable
  • Animated Ads
Ad Features:
  • Animation
  • Video/Audio