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New Mobile Site to Feature Stories, Commentary and Analysis From SI’s Award Winning Writers

Expands Crisp Wireless’ Premier Publisher Network’s Sports Category

NEW YORK – JUNE 25, 2008 – Crisp Wireless (www.crispwireless.com), the leader in monetizing and powering mobile ventures for top media and entertainment companies worldwide, and the Sports Illustrated Group announced the launch of SI’s new off-deck mobile web site. This new site expands the Crisp Wireless Premier Publisher Network’s sports offerings to advertisers seeking out highly-trafficked mobile sites in the category.

The new ad-supported, interactive SI Mobile website offers consumers long form analysis and reporting from famed SI writers such as Peter King, Tom Verducci, Jack McCallum and Michael Farber, as well as hundreds of other stories and sports images produced exclusively for SI Mobile. The “Truth and Rumors” section provides users with the latest buzz on potential moves, hirings, firings and news in sports. The site will also feature a new live Game section where users can check scores, standings, stats, and the schedules of their favorite teams. SI Mobile covers every sports genre and level from football to horseback riding, professional to high school. The mobile site can be found at m.si.com.

“Sports Illustrated’s heritage as one of the worldwide marquee brands in sports offers advertisers a tremendous opportunity to reach a well-read, high-end audience through the Crisp Wireless Publisher Network,” said Boris Fridman, CEO, Crisp Wireless. “The new off-deck site allows anyone access to some of the best sports information available on a mobile phone, including SI’s award-winning reporting and analysis on the fly.”

Crisp Wireless will work with Sports Illustrated’s ad sales department and partner mobile ad networks to offer advertisers a wide variety of marketing opportunities on SI Mobile.

About The Sports Illustrated Group

The SI Group is the most respected voice in sports journalism and delivering the best coverage in the business, reaching a weekly audience of nearly 25 million adults. SI Digital is home to SI.com, DanPatrick.com, FanNation.com, Takkle.com, SIONCAMPUS.com, SI Mobile, mySI and SI on Demand. The SI Golf Group is the number one golf media company, reaching users daily, weekly and monthly through Golf Magazine, SI Golf Plus and Golf.com. The SI Group also includes Sports Illustrated Kids (www.sikids.com), SI Books and SI Events. Founded in 1954, the SI Group is a division of Time Inc., the world’s leading magazine company and a subsidiary of Time Warner.

About Crisp Wireless

Crisp Wireless is the leader in mobile solutions and services which effectively monetize and power mobile business for top media and entertainment companies worldwide. Crisp Wireless powers and manages the largest, premiere mobile publisher network across such vertical industries as news, local, sports, automotive, and women’s lifestyle.

The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands such as Time Warner, NBC Sports, Gannett, Tribune Interactive, A&E, Bravo Cable Network, Hearst, Discovery Communications, Hachette Filipacchi, and Paramount Pictures, among others. The company is also one of the top local mobile site providers with a wide breadth of offerings that cross multiple vertical segments in all 150 DMAs.

Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers. More than one-third of all unique mobile web users pass through Crisp’s network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.