Crisp Wireless Launches Advertising Initiative with Industry Leaders
CRISP WIRELESS LAUNCHES MOBILE ADVERTISING INITIATIVE WITH INDUSTRY LEADERS
Initiative Aligns Members of Crisp Wireless Publisher Network with Blue-Chip Advertisers
NEW YORK – SEPTEMBER 8, 2008 – Crisp Wireless (www.crispwireless.com), the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, today announced that it has selected Nokia Interactive Advertising (www.adservice.nokia.com) and AdMob (www.admob.com) as members of its new mobile advertising initiative. By working with these best-of-breed mobile ad networks, Crisp now offers marketers the ability to access its substantial Publisher Network, consisting of the country’s top mobile content sites.
The new ad network alliances will enable Crisp Wireless’ Publisher sites to better monetize their content and mobile traffic, while helping advertisers mete out the top vertical and niche inventory that are found on Crisp's Publisher Network. Crisp Wireless’ initiative provides marketers with a robust cross-platform advertising solution with premier mobile advertising opportunities including search, banner and text-ad capabilities. Additionally, Publishers can utilize the Crisp Wireless Ad Server to serve ads and manage campaigns sold by internal ad sales.
"Through our collaboration with the best-of-breed mobile ad networks, we are incorporating greater advertising opportunities across our Crisp Wireless Publisher Network, offering advertisers the option of a highly-targeted integrated buy on well-known branded platforms,” said Boris Fridman, chief executive officer, Crisp Wireless. “In the coming year, we anticipate rapid growth of mobile advertising. Crisp Wireless will be in a good position to capitalize on this opportunity by offering the best mobile content with quality audiences and essential campaign metrics to advertisers.”
Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers maximizing revenue for its Publisher Network and advertisers.
“We are pleased to include Crisp Wireless’s top publishers in the Nokia Media Network,” said Tom Henriksson, head of Nokia Interactive Advertising. “Nokia is working with some of the largest brand advertisers in the world, who are interested in reaching their target audience on the mobile device. We can ensure that their brand messages only appear on the highest quality sites of the most interest to consumers. We are proud to add Crisp Wireless’s stable of publishers to our network.”
“We are excited to partner with Crisp Wireless to make it easy for their hundreds of publishers including NBC Sports, Conde Nast and Paramount Pictures to effectively monetize their mobile content and traffic,” said Niren Hiro, Vice President of Business Development, AdMob. “AdMob’s highly relevant, quality ads, broad range of brand and performance advertisers and innovative technology platform have made us the world’s largest mobile advertising network.”
“Our alliances with leading mobile ad networks reinforce our market leadership position by providing significant advertising muscle across our expanding Publisher Network that includes 10 of the top 20 media brands in the world. It is a win-win situation for both our network publishers and advertisers,” concluded Fridman.
Crisp’s Publisher Network is comprised of more than two hundred mobile sites and includes such entertainment and media entities and brands as Time Inc., NBC Sports, Paramount Pictures, Gannett, Hearst Digital Media, Hachette Filipacchi, and Fandango, among many others. More than one-third of all unique mobile web users pass through Crisp’s network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.
About Crisp Wireless
Crisp Wireless is the leader in mobile solutions and services which effectively monetize and power mobile business for top media and entertainment companies worldwide. Crisp Wireless powers and manages the largest, premier mobile publisher network across such vertical industries as news, local, sports, automotive, and women’s lifestyle.
The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands such as TIME Mobile, NBC Sports, Gannett, A&E Television Networks, El Tiempo, USA Today, Hearst Digital Media, Discovery Communications, and Paramount Pictures, among others. The company provides aggregated mobile analytics from across its Mobile Publisher Network through the Crisp Wireless Index™, published quarterly.
Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers. More than one-third of all unique mobile web users pass through Crisp’s network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.