crisp

Crisp Wireless Expands Executive Team As Company Continues Significant Growth

NEW YORK, NY – SEPTEMBER 8, 2008 - Crisp Wireless (www.crispwireless.com), the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, today announced the hiring of Thomas Foran as the company’s new Chief Revenue Officer.

Foran comes to Crisp Wireless from Quigo, a premium online ad network, where he was GM of Sales and Operations. As Crisp Wireless’ top sales and marketing executive, Foran will be responsible for growing both publisher and advertising sales for the company. He will also be charged with driving new business initiatives and counseling the company’s current blue chip clients.

“We are excited to add someone of Tom’s caliber to the Crisp Wireless team,” stated Boris Fridman, Chief Executive Officer of Crisp Wireless. “We look forward to the positive contributions he will provide as we continue to lead the industry with mobile solutions that are changing the way companies deliver content on mobile devices. Tom’s past experiences at such companies as Quigo and Yahoo! will be instrumental as Crisp Wireless continues to grow and evolve.”

“This is an exciting time in the mobile space and Crisp Wireless is one of the leaders pushing the industry to new heights,” stated Foran. “Being able to work with Crisp’s best-of-breed clients, advertisers and enthusiastic, creative executive team, is a wonderful fit for me. As Crisp continues to grow with and lead the industry, I look forward to contributing and helping guide the team as more and more companies turn to mobile to monetize their content and services.”

As Chief Revenue Officer, Foran will report directly to CEO, Boris Fridman.

Foran Biographical Information

Prior to joining Crisp Wireless, Foran was General Manager of Ad Sales and Operations at Quigo Technologies (acquired by AOL in November of ’07). As a key member of the executive team reporting directly to the CEO, he was responsible for sales, client services and product marketing for the AdSonar premium ad network. Foran was also instrumental in landing strategic publisher deals with ESPN, Fox, Forbes, Time Inc. and TheStreet.com.

Before joining Quigo, Foran was Senior Director, Strategic Alliances/Search Marketing for Yahoo! During his tenure, he managed the East and Midwest sales team for Yahoo! Search, Travel and Shopping.

Foran holds a Bachelors Degree in Political Science and Spanish from Tufts University.

About Crisp Wireless

Crisp Wireless is the leader in mobile solutions and services which effectively monetize and power mobile business for top media and entertainment companies worldwide. Crisp Wireless powers and manages the largest, premier mobile publisher network across such vertical industries as news, local, sports, automotive, and women’s lifestyle.

The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands such as TIME Mobile, NBC Sports, Gannett, A&E Television Networks, El Tiempo, USA Today, Hearst Digital Media, Discovery Communications, and Paramount Pictures, among others. The company provides aggregated mobile analytics from across its Mobile Publisher Network through the Crisp Wireless Index™, published quarterly.

Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers. More than one-third of all unique mobile web users pass through Crisp’s network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.