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“HuffPost” Content Available ‘On the Go’ in Time for Election Day Coverage

NEW YORK – NOVEMBER 3, 2008 – Crisp Wireless, the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, announced today that it has been tapped by The Huffington Post, the Internet Newspaper, to create its mobile web site and provide some collaborative advertising services. The mobile site, http://m.huffpost.com -- launched today, in time for on-the-go election-day coverage.

The Huffington Post mobile site features coverage of the elections, including top news stories, election results, and featured blog posts. The site also showcases content from HuffPost’s various sections -- from “green” and living, to entertainment, media, and style.

Crisp Wireless enables publishers to mobilize their content, monetize their site through advertising, and measure their results. The Huffington Post will use the Crisp platform and use Crisp to explore other means of better monetizing its mobile advertising.

"As an avid reader, I am personally very excited to be kicking off our new advertising services with one of the hottest online news brands,” stated Boris Fridman, CEO, Crisp Wireless. “The Huffington Post realized the importance of incorporating a mobile offering to complement its very successful premium online news site. The mobile site will not only extend the HuffPost brand to allow mobile device users to have all of the latest election, financial, and other news at their fingertips, but will open the site up to the growing number of premium advertisers committing serious resources to the mobile arena.”

“The Huffington Post is excited about offering its users a wireless way to check in,” said Derek van Straaten, VP, Business Development for The Huffington Post. “We selected Crisp given the company’s expertise in the mobile business.”

About Crisp Wireless

Crisp Wireless powers mobile websites and provides advertising services for the largest, premier mobile publisher network, attracting one-third of mobile web users in the United States across channels such as news, local, sports, and women’s lifestyle. The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands including TIME Mobile, NBC Sports, The Huffington Post, Perez Hilton, Gannett, A&E Television Networks, USA Today, Hearst Digital Media, Discovery Communications, and Paramount Pictures, among others. The company also publishes the Crisp Wireless Index™, providing quarterly data on mobile traffic and consumer behavior across its network.

About The Huffington Post

The Huffington Post is a news and opinion website which in three years has become an influential media brand -- "The Internet Newspaper." The site offers coverage of politics, media, business, entertainment, living, style and "green," and is a top destination for news, blogs and original content. The Huffington Post ("HuffPost") has over 22 million unique users each month and is the most-linked-to blog on the Internet, per Technorati. The site has an active and passionate community, with over one million comments posted each month. HuffPost has 2,500+ influential bloggers -- from celebrities and politicians to academics and policy experts -- who contribute in real-time on a wide-range of topics making news today, including: Barack Obama, Hillary Clinton, Wesley Clark, Nora Ephron, Ari Emanuel, Mia Farrow, Russ Feingold, Al Franken, Gary Hart, Edward Kennedy, John Kerry, Bill Maher, Nancy Pelosi, Margaret Cho, Barbara Streisand, Ryan Reynolds and Alec Baldwin. A comprehensive list of the contributors to The Huffington Post can be found in its bloggers index: http://www.huffingtonpost.com/theblog/index/.