crisp

BREAKING NEWS, CELEBRITY PHOTOS, RED CARPET STYLE, MUST-SEE VIDEO, REVIEWS & MORE AVAILBLE DIRECTLY ON MOBILE PHONES

People.com Mobile Extends Crisp Wireless’ Offerings In the Entertainment News Category

NEW YORK – NOVEMBER 18, 2008 – People.com, the leading celebrity news site and Crisp Wireless, the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, announced today the launch of People.com Mobile. Created and hosted by Crisp Wireless, the new People.com Mobile website provides added depth to Crisp Wireless’ Entertainment News channel.

The site can be found by typing m.people.com into your mobile browser. The mobile site will feature a wide array of People.com branded-content, bringing visitors real-time entertainment news updates, celebrity photos and style, must-see videos and reviews with star ratings. From their phone, users will also be able to opt-in to SMS alerts or email newsletters, and soon share content with friends via email and SMS, or post articles to Facebook and other social bookmarking sites.

“We recognized the importance of mobile web browsing to People.com users,” said Fran Hauser, President, Digital, Time Inc. Style and Entertainment Group. “This new, free mobile site will allow our users faster, easier access to the areas of People.com that are most important to them – news, photos, video and reviews.”

“People.com is one of the most recognized entertainment brands in the world and we are proud that they have joined the Crisp Wireless Publisher Network,” stated Boris Fridman, CEO of Crisp Wireless. “Realizing their users are spending more time on mobile devices seeking out the latest celebrity news, photos and videos, People.com has teamed up with Crisp to execute a top notch mobile strategy to further monetize their content by offering a highly sought after, targeted audience to advertisers.”

Crisp Wireless will be providing ad sales support for the People.com mobile site that will include such forms as banner ads, photo gallery interstitial ads, and video pre-rolls. People.com joins more than 200 mobile web sites that make up the Crisp Wireless Publisher Network comprised of national known brands in the news, sports, entertainment, women’s lifestyle, and special interest categories.

About People.com

Over 8 million unique users turn to People.com each month for its high-energy blend of celebrity news, up-to-the-minute photos, red carpet style, exclusive video and Hollywood trivia games. Powered by an extensive team of print and web-dedicated editors, writers and reporters across the globe, People.com consistently breaks the biggest celebrity stories with the highest accuracy. People.com was named “Magazine Website of the Year” in 2008 by AdWeek.

About Crisp Wireless

Crisp Wireless powers mobile websites and provides advertising services for the largest, premier mobile publisher network, attracting one-third of mobile web users in the United States, across channels such as news, local, sports, and women’s lifestyle. The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands including TIME Mobile, NBC Sports, People Magazine, The Huffington Post, Perez Hilton, Gannett, A&E Television Networks, USA Today, Hearst Digital Media, Discovery Communications, and Paramount Pictures, among others. The company also publishes the Crisp Wireless Index™, a quarterly mobile analytics report providing data on mobile traffic and consumer behavior across its network.