crisp

CRISP WIRELESS TO SELL AND SERVE ADVERTISEMENTS FOR THE MOBILE SITE

New Site Offers Breaking News and Expert Analysis for America’s Most Popular Sport

JANUARY 6, 2009 - Crisp Wireless, the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, announced today that it has added Pro Football Weekly, providers of the best coverage in the NFL, to its growing roster of premier publishers. The mobile site, http://m.profootballweekly.com, created by Crisp Wireless, launched today during the 2009 NFL Playoffs.

The Pro Football Weekly mobile site features the industry-leading content PFW has been delivering for more than 40 years in print, through radio/television programming and online at profootballweekly.com. This new mobile site will be an extension of that sphere of information, including the most recent NFL headlines, behind-the-scenes reports on trends and rumors around the league, in-depth game previews and predictions, and expert analysis for fantasy football players. The mobile site also will feature top blogs including Around the NFL, Road to the Draft, Super Bowl XLIII, Finding Paydirt (fantasy football) and Covering the Spread (handicapping). Content on the mobile site is updated regularly, guaranteeing the most up-to-date football information for fans leading up to Super Bowl XLIII and kicking off the 2009 season with the NFL Draft.

In addition to building and powering the mobile site, Crisp Wireless will provide mobile ad serving, campaign management and supplemental ad sales support to maximize Pro Football Weekly’s mobile advertising revenue.

“The NFL is the premier professional sports league and Pro Football Weekly has been there every step of the way to ensure football fans have access to the information they need to follow their favorite teams,” stated Tom Foran, Chief Revenue Officer, Crisp Wireless. “Through its mobile offering, Pro Football Weekly helps fans stay on top of the latest NFL news throughout the playoffs and heading into the 2009 NFL Draft. Crisp Wireless is excited about the opportunity to help Pro Football Weekly provide an optimal mobile experience for consumers and advertisers.”

“For more than 40 years, Pro Football Weekly’s respected and experienced writers have provided our readers with the best coverage in the NFL. With the launch of our new mobile site, football fans can now get PFW’s breaking news, analysis and insight anytime and anywhere they want,” said Hub Arkush, publisher and editor of Pro Football Weekly. “We’re very excited to be working with Crisp Wireless on this project and pleased to offer a new way to deliver our unique content to NFL fans.”

About Crisp Wireless
Crisp Wireless powers mobile websites and provides advertising services for the largest, premier mobile publisher networks, attracting one-third of mobile web users in the United States across channels such as news, local, sports, and women’s lifestyle. The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands including TIME Mobile, NBC Sports, The Huffington Post, Perez Hilton, A&E Television Networks, USA Today, Discovery Communications, and Paramount Pictures, among others. The company also publishes the Crisp Wireless Index™, providing quarterly data on mobile traffic and consumer behavior across its network.

About Pro Football Weekly
Since 1967, Pro Football Weekly has sought to bring the best coverage in the NFL to its readers. To that end, we have continued to broaden our reach by offering a continually growing multimedia product line over and above our flagship product, the print edition of Pro Football Weekly.