Crisp Wireless and Fast Company Announce New Mobile Strategy at South by Southwest Interactive Festival
MARCH 16, 2009 - Fast Company, America's most progressive business media brand offering the newest ideas and tools for business leaders who thrive on innovation, and Crisp Wireless, the leading provider of mobile advertising and mobile content solutions for premium media companies and brands, announced today the launch of Fast Company Mobile, the magazine’s first mobile site, at South by Southwest Interactive Festival. Members of the Fast Company and Crisp Wireless executive teams will be on hand at the SXSW which takes place on March 13th-17th, coinciding with the launch.
Created and hosted by Crisp Wireless, Fast Company Mobile can be found by typing http://m.fastcompany.com into a mobile browser. Fast Company Mobile will display feature articles, along with daily news and analysis about technology, design, and ethonomics. Just as with its online property, readers can share interesting articles with friends or post to social bookmarking or networking sites using Crisp’s Save/Share feature. Crisp Wireless will sell ads for the mobile site on behalf of Fast Company and will also be responsible for ad serving integration in the form of banner ads, photo gallery, and interstitial ads.
The news of the Fast Company mobile site launch was first "tweeted" by the company’s @fastcompany account to the magazine’s thousands of followers on Twitter, the popular social networking and micro-blogging service, and was quickly picked up and retweeted across the network. Throughout the event, Fast Company drove traffic to its new mobile site through links in its Twitter feed.
"Our readers are the technologically savvy, creative entrepreneurs of the world who move at top speeds," said Fast Company editor Robert Safian. "The Fast Company mobile site will help our readers keep up with cutting edge content that is easy to consume and share throughout the day. Teaming with Crisp Wireless was a natural fit for us as they not only created and power the site for us, but they also assist in the selling and serving of our ads, producing new revenue that we never had before."
"We are pleased to add Fast Company, a publication we read and admire, to our growing list of publishers who have joined our network to expand revenue generation via ad sales," stated Tom Limongello, Director of Sales, Crisp Wireless. "Fast Company Mobile will help the business magazine deliver its empowering content in a medium that meets readership demands. Crisp Wireless looks forwards to providing Fast Company, its readers, and advertisers with a state-of-the-art, content-rich, mobile platform."
About Fast Company
Fast Company and fastcompany.com set the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace. By uncovering the best and "next" practices, the magazine and website help a new breed of leader work smarter and more effectively. Fast Company empowers innovators to challenge convention and create the future of business.
About Crisp Wireless
Crisp Wireless powers mobile websites and provides advertising services for the largest, premier mobile publisher networks, attracting one-third of mobile web users in the United States across channels such as news, local, sports, and women’s lifestyle. The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands including TIME Mobile, The Huffington Post, Perez Hilton, A&E Television Networks, USA Today, Discovery Communications, and others. The company also publishes the Crisp Wireless Index™, providing quarterly data on mobile traffic and consumer behavior across its network. For more information, please contact firstname.lastname@example.org or visit www.crispwireless.com.