Crisp Unveils Mobile Rich Media Ad Platform
INCLUDES REAL-TIME REPORTING DASHBOARD AND CATALOG OF RICH MEDIA AD UNITS FOR SMARTPHONES
NEW YORK – September 16, 2009 Crisp Wireless, a rich media mobile advertising company, announced today the availability of its mobile rich media platform. The platform includes a reporting dashboard, which allows advertisers and publishers to measure campaign performance in real time and open APIs for rich media ad tracking. The company also introduced its catalog of ad units intended for use on the iPhone, BlackBerry and other smartphones.
The web-based reporting dashboard offers access to metrics including banner and panel impressions/interactions, clicks, video plays, percentage of video completion, and conversion tracking. Documentation on how to utilize Crisp’s open ad tracking APIs is now available on the Mobile Resources section of the company website.
“Mobile advertising has yet to take off due to systemic issues in the ad buying process. The two biggest obstacles have been a lack of appropriate ad creative and no real reporting standards,” stated Tom Foran, Chief Revenue Officer, Crisp Wireless. “With today’s launch, Crisp aims to solve these problems. Crisp’s rich media ad catalog, creative services and reporting dashboard allow agencies to create and manage mobile rich media campaigns. Crisp also works with agencies to optimize approved desktop creative for mobile and incorporate agency tracking tags.”
Crisp’s rich media ad units include:
- Full screen ad units welcome ads or section-targeted interstitials
- Location-aware and location-input ad units enabling GPS location and tap-to-Google Maps capability
- Scrolling ad units allowing the user to scroll to read text/product information
- Expandable ad units featuring multiple calls-to-action in the expansion panel
- Social media ads allowing a brand to include Twitter, Facebook feeds
- Floating/overlay ad units offering static placement as the user scrolls
- Tap-to-video/audio perfect for movie trailers and car manufacturers
- Tap-to-iTunes/App Store (for mobile commerce)
Foran continued, “We’re also helping the sell-side. Crisp works side-by-side with a publisher and its sales team to create custom packages for each brand. This collaborative service component makes Crisp an ideal partner for premium publishers.”
Several publishers and a major carrier have already signed on to work with Crisp. Recent rich media campaigns included Lexus, Infiniti, and Paramount Pictures.
About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. Crisp makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns and empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue.
Crisp’s advertising solutions include an end-to-end mobile ad platform, which delivers mobile specific metrics offering advertisers and publishers the ability to track, manage, and evaluate their campaigns on the fly.
Clients include TIME Mobile, People Mobile, A&E Television Networks, USA Today, Discovery Communications and others. Leading brands including Lexus, Infiniti, and Paramount Pictures have utilized Crisp’s rich media ad offerings.
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