MTV Networks Partners with Crisp Wireless to Create Mobile Rich Media Campaigns for Advertisers
CRISP'S RICH MEDIA OFFERING TO SUPPORT MTV'S DIRECT AD SALES; OFFERING BRANDS GREATER INTERACTION AND CONSUMER ENGAGEMENT
NEW YORK – January 6, 2010 – Crisp Wireless, a rich media mobile advertising company, today announced a partnership with MTV® Networks (MTVN) to create mobile rich media campaigns for advertisers. Through this relationship, Crisp will provide creative services to develop and optimize campaigns for smartphones, and MTVN can utilize Crisp’s rich media ad formats.
A recognized leader in mobile, Crisp Wireless will leverage its knowledge and expertise to partner with MTV Networks to deliver novel mobile rich media campaigns. This partnership will help MTVN’s direct ad sales team to propose new and engaging mobile offerings to brand advertisers.
“MTV Networks’ audiences require creativity and innovation to capture their interest and tickle their curiosity,” said Tom Foran, Chief Revenue Officer, Crisp Wireless. “Mobile campaigns incorporating rich and interactive media such as animation, video, location, and social networking, are a natural fit for this audience.”
“MTV Networks is one of the world’s leading creators of mobile content, and we look forward to working with Crisp Wireless and helping marketers tap into the strength of our connections in this growing space,” said Sol Masch, Director, Mobile Marketing, MTV Networks.
According to Nielsen, smartphones are due to surpass feature phones in market share, with over 120 million mobile Internet users by 2011. This tidal wave of devices and mobile web and application usage opens new avenues for brands to interact with consumers.
Crisp Wireless provides a full range of beyond-the-banner mobile ad formats including location aware, click-to-call, click-to-video, and socially connected ads, as well as real-time mobile advertising analytics from engagement through conversion. Crisp Rich Media Publisher Partners have been tested and certified to run Crisp ad units and benefit from Crisp sales support and referrals.
About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, and others have utilized Crisp Rich Media ads. Crisp Rich Media Publisher Partners include Discovery Communications, A&E Television Networks, Cosmo, Esquire, Redbook, House Beautiful, Fast Company, Inc., Pro Football Weekly, and others.
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