Crisp Wireless Partners with Jumptap to Deliver Rich Media Mobile Ads to Publishers
Crisp’s Rich Media Ad Formats & Detailed Reporting
Power Campaigns for Brand Advertisers on Jumptap’s Premium Mobile Ad Network
NEW YORK – April 21, 2010– Crisp Wireless, a leading rich media mobile advertising company, today announced a partnership with Jumptap, the leading provider of mobile advertising solutions and the largest independent mobile ad network, to deliver rich media mobile advertising campaigns across the Jumptap Premium Network.
The agreement enables Jumptap to utilize Crisp Wireless’ rich media ad formats to develop a variety of innovative ad campaigns to run across its entire network of mobile sites and applications. Crisp’s technology will also allow Jumptap’s advertisers and their agencies to access real-time analytical reporting that enables them to tweak mobile ad campaigns on-the-fly and enhance campaign results. The combination of Crisp’s rich media expertise and advanced reporting, along with Jumptap’s advanced technology capabilities and open standards, represent a powerful offering for advertisers using the Jumptap network.
“Our partnership with Jumptap provides Crisp Wireless with an expanded channel of new publishers to showcase our rich media ad units and strong reporting capabilities,” said Tom Foran, Chief Revenue Officer of Crisp Wireless. “As brand advertisers are increasingly flocking to mobile, Jumptap and its publishers will benefit from agencies looking to run Crisp rich media-powered campaigns.”
“Crisp’s rich media mobile ad formats, combined with their post-click analytics, will offer great possibilities for advertisers in our network,” said Adam Soroca, Chief Product Officer and General Manager at Jumptap. “By bringing together our industry-leading advertising technologies powered by consumer intelligence, extensive network of carrier portals, premium publishers and apps, and with Crisp’s rich media technology and services, we have created an advertising-on-steroids solution for the mobile ad network market.”
Crisp Wireless’ rich media ad formats, including expandable, location-aware, tap-to-video, tap-to-call, data collection, link to social networking capabilities, and more, currently run on the mobile Web and in-app on iPhone, Android and iPad devices. Crisp's Ad Management Platform offers rich media ad serving and detailed campaign analytics through its Rich Media Reporting Dashboard.
About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, Estee Lauder, Skittles, and others have utilized Crisp Rich Media ads. Crisp Publisher Partners include Hearst Magazines, Discovery Communications, A&E Television Networks, Fast Company, Inc., and others. For more information visit: www.crispwireless.com.
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, Estee Lauder, Skittles, and others have utilized Crisp Rich Media ads. Crisp Publisher Partners include Hearst Magazines, Discovery Communications, A&E Television Networks, Fast Company, Inc., and others. For more information visit: www.crispwireless.com.
About Jumptap
Jumptap operates the largest independent premium mobile advertising network in North America, offering the largest unique user footprint with a penetration of approximately 55 million unique visits a month in the U.S. alone. Jumptap leverages its highly advanced algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
Jumptap operates the largest independent premium mobile advertising network in North America, offering the largest unique user footprint with a penetration of approximately 55 million unique visits a month in the U.S. alone. Jumptap leverages its highly advanced algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
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Media Contacts:
LaunchSquad for Crisp Wireless
Alexis Wilson or Miko Mercer
crisp@launchsquad.com
(212) 564-3665
Media Contacts:
LaunchSquad for Crisp Wireless
Alexis Wilson or Miko Mercer
crisp@launchsquad.com
(212) 564-3665
Crisp Engage
Build and manage your rich media ad campaigns.
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