New York, May 5, 2010 — Crisp Wireless, the leading rich media mobile advertising company, today announced that A&E, AccuWeather.com, The Wall Street Journal Digital Network and Cars.com have joined the growing number of premium publishers to certify and offer Crisp Wireless’ rich media mobile advertising solutions to their brand advertisers. 

 

Participating publishers can now deliver Crisp Wireless rich media ads and Adhesion™ ad placement technology on their mobile sites, including integration with Crisp’s comprehensive reporting and analytics tools. The recently announced Adhesion is a high-visibility ad placement technology that empowers publishers to deliver more valuable inventory to their advertisers. Crisp Wireless also offers its publishing partners creative services support and lead referrals.

 

Rich media mobile ad formats offered by Crisp Wireless include full screen ads, location-based ads, lead generation input ads, tap-to-video, tap-to-call and tap-to-social network ad formats, allowing premium brands to deliver engaging and dynamic mobile ad experiences. Crisp’s rich media ad platform includes proprietary reporting technology that provides advertisers with near real-time metrics to track, manage, and evaluate campaigns on the fly.

 

“Crisp Wireless offers publishers the best in rich media mobile ad solutions and analytics for the mobile Web, which are proven to be more effective and command higher CPMs than standard mobile ad units,” says Boris Fridman, CEO, Crisp Wireless. “We’re empowering media companies to offer unique and innovative mobile ad solutions to their premium brand advertisers and to maximize revenues from their growing mobile advertising initiatives.”

 

A&E, AccuWeather.com, The Wall Street Journal Digital Network and Cars.com join other publishers including Discovery Communications, Fast Company and Hearst Magazines Digital Media, in supporting Crisp Wireless’ rich media advertising solutions. 

 

“AccuWeather.com believes in bringing the best solutions to its clients,” said Bill Stephen, VP, Global Advertising Sales at AccuWeather.com. “That’s why we are pleased to work with Crisp Wireless as their innovative thinking and approach to the mobile space allows us to deliver fun and compelling mobile ads that optimize engagement with consumers visiting our site.”

 

About Crisp Wireless

Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices.  The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns.  Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue.  Leading brands including Intel, Estee Lauder, Skittles, Lexus, Infiniti, Paramount Pictures, and others have utilized Crisp Rich Media ads.  Crisp Publisher Partners include A&E, AccuWeather.com, Cars.com, The Wall Street Journal Digital Network, Discovery Communications, Fast Company, Inc., Hearst Magazines Digital Media, and others. For more information visit: www.crispwireless.com. 

 

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Media Contacts:

Alexis Wilson or Miko Mercer

Email: crisp@launchsquad.com

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