Crisp Wireless Adhesion Proves to be Superior Mobile Ad Placement

 New Ad Placement Technology from Crisp Wireless Outperforms Standard Banners 2 to 1

 
NEW YORK – June 2, 2010 – Crisp Wireless, the leader in rich media mobile advertising, today announced results from campaigns utilizing Adhesion, its recently launched mobile ad placement technology for smartphones and tablets. Adhesion, which unlike typical banner ads stays fixed on the screen, delivers increased visibility for advertisers and provides premium inventory for publishers.
 
In just two months, Adhesion has proven that it delivers superior engagement rates compared with other mobile ads, performing twice as well as standard mobile banner ads in A/B testing. Moreover, Adhesion ads have a much longer display time compared with standard banners. The enhanced performance and brand visibility creates more value for advertisers and allows publishers to command premium pricing.
 
Crisp has utilized its Adhesion technology to power ads from leading brands, such as HP, Sprint, Skittles, VH1, Estee Lauder and the American Museum of Natural History. These campaigns, including tap-to-video and expandable banners, have run on Adhesion-certified premium publisher sites, including AccuWeather.com, MSNBC, E!, Cosmopolitan, Marie Claire, and Fast Company.
 
“Advertisers are already seeing the great benefits of using Adhesion over standard mobile banner ads, with a 2-to-1 performance advantage,” said Boris Fridman, CEO of Crisp Wireless. “Adhesion is the only cross-platform fixed ad placement available to publishers and advertisers today; allowing brands to reach consumers browsing the Web from an iPhone, Android device or iPad.”
 
Adhesion supports all of Crisp’s rich media ad formats including expandable, location-aware, tap-to-video, tap-to-call, data collection, and link to social networking capabilities. Adhesion measures results far beyond the click-through-rate, delivering metrics around display time, panel interactions, menu interactions, video plays and much more. Adhesion is available to any publisher, brand or agency. Contact sales@crispwireless.com for details. 
 
About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices.  The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns.  Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue.  Leading brands including Estee Lauder, Skittles, Ford, Lexus, Infiniti, Paramount Pictures, Warner Brothers, Intel, IBM, HP and others have utilized Crisp Rich Media ads.  Crisp Publisher Partners include A&E, AccuWeather.com, Cars.com, Discovery Communications, Hearst Magazines Digital Media, The Wall Street Journal Digital Network and others. For more information visit: www.crispwireless.com. 
 
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Media Contacts:
LaunchSquad for Crisp Wireless
Alexis Wilson or Miko Mercer
Office: (212) 564-3665
Mobile: (646) 361-0544