Verve Wireless Supports Crisp’s Rich Media Ads for Over 700 Local Media Outlets
NEW YORK – July 21, 2010 – Crisp Wireless, the leader in rich media mobile advertising, and Verve Wireless, the leading mobile publishing platform for the local media industry, today announced a partnership to bring Crisp’s rich media mobile ads to Verve’s global local media and newspapers. Now, local advertisers and publishers will have the chance to leverage the rich media mobile ads that Crisp Wireless has been powering for national mobile sites and apps.
Verve Wireless’ network of over 700 newspaper publishers in the U.S., Canada, and Europe, including properties from publishers Chicago Sun Times, Cox, Evening Post, Examiner.com, Freedom, McClatchy and Media General, now support Crisp’s rich media ad formats both in-app and on the Web. Verve publishers will utilize Crisp’s ad formats and interactive features, such as location-aware and click-to-call, and will have capabilities to deliver campaigns to smartphones and tablets, including Google Android devices and Apple’s iPhone and iPad.
“Crisp’s superior rich media technology offers our network of local publishers and advertisers the opportunity to engage consumers in new and exciting ways,” said Greg Hallinan, Chief Marketing Officer of Verve Wireless. “Working with Crisp, we are now enabling our partners to bring leading mobile advertising tools to local businesses; the sort of mobile campaigns which, up to this point, have been the exclusive domain of big national advertisers and their creative agencies.”
“We are delighted to put Crisp’s advertising and reporting platform into the hands of hundreds of local publishers and advertisers through this partnership with Verve,” said Tom Foran, Chief Revenue Officer of Crisp Wireless. “Mobile is an ideal medium for local advertisers. With the Crisp platform, Verve can easily create and deliver campaigns that leverage mobile-appropriate ad formats like location-aware ads and ads that initiate a phone call to the local merchant.”
The Crisp Mobile Ad Platform enables the creation, management, tracking and measurement of mobile campaigns for its publishers and advertisers. Crisp Wireless rich media ad formats include expandable, location-aware, tap-to-video, interstitials with embedded video, ads with social media capabilities and can run in-app or on the Web. Crisp also features a fixed placement ad technology, Adhesion, which runs on mobile and desktop websites across smartphones and tablets.
About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, Estee Lauder, Skittles, and others have utilized Crisp Rich Media ads. Crisp Publisher Partners include Hearst Magazines, The Wall Street Journal Digital Network, AccuWeather.com, A&E Television Networks, Fast Company, Inc., and others.
About Verve Wireless
Based in Encinitas, CA, Verve Wireless, Inc. and their proprietary Verve Local Content Gateway manage the largest premium local mobile content and advertising network in the country. Verve Wireless currently works with over 700 leading media companies from the US, Canada, and Europe including dailies, radio, local broadcast stations, and online properties. For more information visit www.vervewireless.com
LaunchSquad for Crisp Wireless
Alexis Wilson or Miko Mercer