Rich Media and Mobile Ad Sales Veteran Joins Crisp Media Team
Alexandra Jorissen, Former Jumptap and Eyeblaster Ad Sales Exec, Named New VP of Ad Sales
NEW YORK – February 24, 2011 – Crisp Media, a leading rich media ad platform provider, announced today the new hire of Alexandra Jorissen as Vice President of Ad Sales. Alexandra, who hails from Jumptap, a leading mobile ad network, and Eyeblaster (now Mediamind), a rich media advertising vendor, will lead the Crisp Ad Sales team and build strategic relationships with agencies and brands. This newly created role will report to the Chief Revenue Officer and be responsible for overseeing the rapid growth of rich media ad campaigns.
“Mobile advertising has moved beyond the experimental phase. Our business is rapidly growing, fueled by campaigns from some of the largest marketers in the world,” stated Tom Foran, Chief Revenue Office for Crisp Media. “Alexandra will lead a growing Ad Sales team to manage new business and be responsible for building relationships with leading agencies and the brands they represent.”
Prior to joining Crisp, Alexandra ran East Coast sales for Jumptap, and managed campaigns for over 50 clients in every vertical market, becoming a driving force for innovation in the mobile advertising industry. Alexandra started out her digital advertising career with Eyeblaster (now MediaMind), where she helped the company from a rich media ad server to a full service technology partner for agencies globally. In 2010, Alexandra was named one of the "Women to Watch in Mobile," by Mobile Marketer.
“With the growth of rich media in mobile and the need for true cross-platform solutions that reach across browsers, devices, and app platforms, Crisp is in a great position in the market,” said Alexandra Jorissen, VP of Ad Sales for Crisp Media. “I’m energized to bring my background in mobile and rich media advertising to Crisp just as this market is exploding – expect to see some amazing things in the next year!”
Crisp offers a universal ad platform for building, serving, and measuring integrated campaigns across all devices, browsers, and application platforms. Crisp’s innovative ad formats and its Adhesion™ fixed placement technology empower brands to engage with consumers and drive interaction across various channels, while simplifying creative development, streamlining ad serving, and unifying reporting for agencies. Leading brands including Estee Lauder, HBO, Intel, Marriott, Paramount Pictures, Toyota, Volkswagen, and others have utilized Crisp ads. Crisp has over 700 certified sites and apps, and has partnered with leading publishers including CBS, CNN, Hearst Magazines, The Wall Street Journal Digital Network, The Weather Channel, and others. For more information visit http://www.crispmedia.com.
VP Marketing, Crisp Media