Crisp Media Brings Adhesion HTML5 Ad Units to the iPad
Launching 3D in an Effort to End Banner Blindness
New York -- October 4, 2011 -- Crisp Media, a cross platform rich media advertising provider, announced today that it has added several new interactive features to its AdhesionTM ad units -- including 3D, video, and animation campaign capabilities. Adhesion is a persistent, above the fold overlay ad placement that outperforms standard banners by more than 2 to 1, and enables publishers to sell premium mobile inventory more effectively and at higher prices. Adhesion is the perfect springboard for mobile rich media campaigns on smartphones as ads are kept in view while scrolling vertically up and down the page.
Adhesion for iPad expands the value proposition for advertisers whowant to run rich media on tablets. Safari is the most popular app on iPad, but it suffers from a major formatting problem -- publisher sites cannot control the ad experience when users pinch and zoom desktop formatted pages, leaving ads missing from the page or pixelated. Adhesion corrects this problem. Beyond being an advanced placement, Adhesion layers on a bevy of new interactive features aimed at driving up dwell time, without overloading the user on the mobile network. Adhesion's new features include enhanced video performance, animated creative without Flash, and accelerometer controlled 3D effects without plug-ins.
Over the summer Crisp launched a wide set of rich media campaigns that leverage Adhesion's new design flexibility and deep device functionality.
"The introduction of these new features provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with mobile consumers," said Boris Fridman, CEO, Crisp Media. "Adhesion ads are built on Crisp Engage, a flexible, standards-ready rich media platform that publishers and agencies alike can trust to run their campaigns across any HTML5 capable device."
"As the premier digital media company, Yahoo! is dedicated to working only with trusted partners to deliver innovative advertising solutions for the world's top brands. Crisp has been one of those strong partners for us in the mobile and tablet space," Alex Linde, Director of Mobile & Tablet Advertising, Yahoo!. "Crisp offers a compelling ad format for both advertisers and users -- in fact, it's been at the heart of some of the highest performing campaigns across Yahoo!'s mobile experiences."
"Adhesion is the most advanced placement on the market. It ends banner blindness on any sized screen," added Fridman. "Finally, publishers can monetize desktop sites viewed in iPad Safari with rich media ads, and advertisers can stop wasting money on banners that are invisible or distorted on the iPad."
About Crisp Media
Crisp Media is a pioneer of mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. Crisp Engage, an interactive ad platform design to deliver the slickest ads to multiple screens, enables agencies to easily build, manage, and measure rich media advertising campaigns on connected devices. Crisp is also a founding member of the Open Rich Media for Mobile Advertising (ORMMA) standard API, an Open Source project for letting agencies deliver HTML ads to native applications. Leading brands -- including GM, Ford, Toyota, VW, IBM, Intel, HP, Proctor and Gamble, Unilever, Coca-Cola, HBO and Paramount Pictures have run Crisp ads.