Crisp Media Opens Singapore Headquarters and Hires Industry Veteran Rosalind Tan to Lead Asian Expansion of its Mobile Rich Media Business
November 21, 2011, SINGAPORE and NEW YORK, Crisp Media, a pioneer in HTML5 mobile advertising, has opened for business in Singapore and would like to introduce Rosalind Tan as General Manager of Crisp Media's Singapore office and welcome her to the team.
Crisp's expansion to Asia, which is a result of an investment by EDBI earlier this year, will include the addition of research and development resources to continue development of the Crisp Engage platform in Singapore, as well as new business development for Crisp's rich media business in the APAC region, led by Rosalind Tan.
The unprecendented growth of iOS and Android devices in Asia is the basis for introducing the Crisp Engage platform to Asia now, as the market begins to demand richer advertising experiences on digital content. Crisp Engage is the most flexible platform for making, managing, and measuring HTML5 rich media ad campaigns, and Crisp plans to work with regional agencies headquartered in Singapore and throughout APAC to deliver the best advertising campaigns on connected devices.
Boris Fridman, CEO of Crisp media, said, "We recognized the enormous opportunity for brand advertising in APAC on mobile devices and there is no better place than Singapore to serve our clients in the region."
Rosalind Tan joins Crisp with over twenty years of delivering proven results to multinational companies and extensive experience in startups. Rosalind spent 10 years as Publisher and VP, Custom Publishing at WebMediaBrands (Nasdaq: WEBM) in the U.S.. In 2009, Rosalind started iCre8mediabrands, which helped international publishers create advertising solutions across online and mobile platforms. With experience in premium and performance marketing models in both the U.S. and Asia, Rosalind has the perspective to drive business growth for Crisp from its new Singapore base.
About Crisp Media
Crisp creates mobile ad products that make HTML5 advertising scalable across device platforms for native apps and browsers. Crisp Engage, an interactive ad platform designed to deliver the slickest ads to multiple screens, empowers agencies without disrupting their workflow to build, manage, and measure rich media advertising campaigns on connected devices. Crisp is also a founding member of ORMMA, the open source group responsible for writing the IAB endorsed MRAID specification, that enables HTML5-based rich media ads to serve into native applications. Leading brands including GM, Ford, Toyota, VW, IBM, Intel, HP, Proctor and Gamble, Unilever, Coca-Cola, HBO, and Paramount Pictures have utilized Crisp ads.