crisp

NEW YORK, NY – July 17, 2012 – Crisp Media, the leader in delivering rich media-based, digital display advertising to mobile devices, today announced the launch of its “Hot Summer Challenge,” a program that promises to double the click-through rate for mobile advertisers running non-rich media banners on the mobile web. 

By attaching Crisp Adhesion™, a persistent, above-the-fold overlay ad placement, to existing ad creative, Crisp promises to double the banner’s click-through rate for programs run on Crisp Certified sites. As part of the program, advertisers pay only rich media serving costs, and only if Crisp succeeds in doubling their performance rate. If twice the click-through rate is not achieved, Crisp will refund the rich media serving costs. The program is scheduled to run through August 31, 2012.

“With this program, we’re putting our money where our mouth is,” said Jason Young, chief executive officer of Crisp Media. “Adhesion delivers fantastic results, in some cases performing up to eight times better than static ads. We’re confident that participating advertisers will experience the difference Adhesion can make in their mobile marketing efforts.”

 Crisp Media has observed that Adhesion more than doubles the performance of standard banners for its own clients, and has observed the same high performance rate for its own mobile advertising campaign. Adhesion is an ideal springboard for mobile rich media campaigns on smartphones and tablets, as ads are kept in view while scrolling vertically up and down the page or when content is pinched and zoomed. Adhesion supports expandables, social and video ad formats, as well as a bevy of interactive ad features, and was selected by the Interactive Advertising Bureau (IAB) as a Mobile Rising Star.

About Crisp Media

Crisp Media is a leading provider of premium mobile advertising technology, media and services to brand advertisers, agencies and publishers. Crisp is based in New York, with offices in Singapore. Crisp’s mobile advertising platform, Crisp Engage™, enables the development of engaging and effective mobile rich media creative units, serves campaigns across all devices and OS types, and provides detailed analytics to inform campaign optimization and success. Crisp’s media offering, Crisp Premium Media™, offers targeted channels of brand-safe, premium mobile inventory with scale. Crisp is a founding member of the Open Rich Media for Mobile Advertising (ORMMA) specifications group, which helped to define today’s the widely accepted MRAID. The company has a proven track record of success, working with publishers like CBS, CNN, Hearst Magazines, Bonnier, Meredith, IGN, Rodale and The Wall Street Journal Digital Network, and with leading brands including General Motors, Toyota, Volkswagen, Intel, Hewlett Packard, Proctor and Gamble, Porsche, Unilever, Coca-Cola, American Express and Paramount Pictures. For more information, visit www.crispmedia.com.